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如何制作企業(yè)網(wǎng)站
Date：2012-08-12 Aource：尚品中國(guó) Type：網(wǎng)站百科 Word Size：small medium big
- Location：
- ShangPin China >
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- Main Body
Enterprise web site function mainly performance in six aspects: enterprise production site function mainly displays in six aspects: brand image, product service show information release, online marketing, customer service, online alliance. Service display, brand image, product/service show, information release, online sales (SEO website optimization), customer service, online alliance.
品牌形象(Brand image)
網(wǎng)站的形象代表著企業(yè)的網(wǎng)上品牌形象， 人們?cè)诰W(wǎng)上了解一個(gè)企業(yè)的主要方式就是訪問(wèn)該公司的網(wǎng)站， 網(wǎng)站建設(shè)的專業(yè)化與否直接影響企業(yè)的網(wǎng)絡(luò)品牌形象， 同時(shí)也對(duì)網(wǎng)站的其他功能產(chǎn)生直接影響。
The image of the web site represents enterprise online brand image, people in the online understand a enterprise's main way is to visit the company's website, the website of the professional or not directly affect the enterprise network brand image, but also of the site's other functions have direct impact.
產(chǎn)品服務(wù)展示(Product service show)
產(chǎn)品/服務(wù)展示 產(chǎn)品 顧客訪問(wèn)網(wǎng)站的主要目的是為了對(duì)公司的產(chǎn)品和服務(wù)進(jìn)行深入的了解， 企業(yè)網(wǎng)站的主要價(jià)值 也就在于靈活地向用戶展示產(chǎn)品說(shuō)明及圖片甚至多媒體信息， 即使一個(gè)功能簡(jiǎn)單的網(wǎng)站至少 也相當(dāng)于一本可以隨時(shí)更新的產(chǎn)品宣傳資料。
Product/service customer visit the web site show products of the main purpose is for the company's products and services for knowledge and understanding of the main value of enterprise web site is to flexibly to users product description and pictures and even the multimedia information, even if a function is simple web site at least equivalent to a can update products publicity material.
信息發(fā)布(Information release)
網(wǎng)站是一個(gè)信息載體，在法律許可的范圍內(nèi)，可以發(fā)布一切有利于企業(yè)形象、顧客服務(wù) 以及促進(jìn)銷售的企業(yè)新聞、產(chǎn)品信息、各種促銷信息、招標(biāo)信息、合作信息、人員招聘信息 等等。因此，擁有一個(gè)UEO營(yíng)銷型網(wǎng)站建設(shè)就相當(dāng)于擁有一個(gè)強(qiáng)有力的宣傳工具。
Web site is a carrier of information, in the legal permission range, can release all is helpful for that enterprise image, customer service and promote the sales of the enterprise news, product information, all kinds of promotion information, bidding information, cooperation information, personnel recruitment information, etc. So, having a UEO marketing type website construction is equivalent to have a strong propaganda tool.
網(wǎng)上銷售(Online sales)
建立網(wǎng)站及開(kāi)展一網(wǎng)絡(luò)營(yíng)銷活動(dòng)的目的之一是為了增加銷售， 一個(gè)功能完善的網(wǎng)站本身就可 以完成訂單確認(rèn)、網(wǎng)上支付等電子商務(wù)功能，即網(wǎng)站本身就是一個(gè)銷售渠道。
Building a website and in developing a network marketing activities of one of the aims is to increase sales, a perfect function site itself can be to complete the order confirmation, the online payment and other electronic business functions, namely web site itself is a sales channels.
網(wǎng)上聯(lián)盟(Online alliance)
為了獲得更好的網(wǎng)上推廣效果，需要與供應(yīng)商、經(jīng)銷商、客戶網(wǎng)站、以及其他內(nèi)容互補(bǔ)或者 相關(guān)的企業(yè)建立合作關(guān)系，沒(méi)有網(wǎng)站，合作就無(wú)從談起。 ??當(dāng)一個(gè)企業(yè)在規(guī)劃自己的網(wǎng)站是， 首先應(yīng)明確建站的目的， 然后還要對(duì)網(wǎng)站功能需求進(jìn) 行分析，網(wǎng)站的功能也決定了網(wǎng)站的規(guī)模和需要投入的資金。
In order to obtain better online promotion effect, needs and suppliers, dealers, customer website, and other content complementary or relevant enterprise establishes the cooperation relations, no website, cooperation cannot survive. When a company in planning your web site is, should make clear above all the establishment of the purpose and then for website functions into line needs analysis, the functionality of the site also decided to web site size and need money spent.
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